UX Researcher · Product Thinker

I research the moments people can't afford to get wrong.

Biography

Twenty years of research, product design, and developing interconnected systems across healthcare, enterprise, defense, and entertainment—hearing directly from those impacted by the work is what keeps me motivated.

Approach

I position myself to find what the data is saying, then frame it for whoever has to make the call.

Focus

Work where the stakes are real and the user is already under pressure.

Profile
Thomas Graham holding a book and mug while wearing a Darth Vader helmet
Experiences tested
150+
Consumer Conversations
430+
Years of practice
20+
Regrets
0
Disney Universal AdventHealth Boeing Rockwell Collins Hitachi Darden AAA Northup Madame Tussauds
Curriculum Vitae

Experience & Education

I didn’t start in UX research. I came through animation, simulation training, and product design — and each turn left a way of thinking I still use.

Feb 2020 – Present

User Experience Researcher

AdventHealth

I lead end-to-end UX research across web and mobile experiences, supporting product teams through generative and evaluative research, synthesis, stakeholder alignment, and ResearchOps improvements. More recently I've built AI-assisted analysis workflows, cutting synthesis cycle time from roughly two weeks to 7 minutes, enabling faster decisions and parallel studies across teams.

Jan 2018 – Feb 2020

Product Designer (Discovery & Research)

Hitachi Vantara

I led discovery for a data integration platform, using interviews, workshops, journey mapping, and rapid prototyping to help product and engineering teams align on the problem space and shape requirements.

Mar 2016 – Dec 2017

Director, UX Design

Ascentus

I established UX practices, led mixed-methods research, ran experimentation, and translated insights into prioritized recommendations that improved product performance.

Jun 2014 – Mar 2016

Product Designer

Team Cymru

I drove UX and research methodology across multiple software programs, improving workflows, usability, information architecture, and brand consistency.

Aug 2004 – Jun 2014

Project Lead

Carley Corporation

I led cross-functional teams delivering PC-based simulation training systems for U.S. Navy and DoD programs, managing scope, planning, execution, and rollout.

Jan 2003 – Aug 2004

Web/Brand Designer

Capital Cargo International Airlines

I was the front-end designer for the company intranet and website, produced pilot and maintenance training materials, and designed print, interactive, and web-based advertisements.

Feb 1999 – Dec 2002

Media Producer/Art Director

Century III at Universal Studios

I helped produce media for Universal Studios' Poseidon's Fury, Disney's Epcot Illuminations, NSYNC's No Strings Attached tour, Madame Tussauds Times Square, production graphics, and national advertising, including compositing, 2D and 3D animation, image touch-up, and stage/video implementation.

How I Like to Work
01 Analysis discovery · ethnography known → unknown-unknowns 02 Design wireframes → prototypes rapid feedback loops 03 Development staging tests · set tags capture interactions ← 04 Testing larger sample sizes ↓ reduce risk 05 Deployment alpha / beta → prod real users · live env ↑ 06 Maintenance baseline metrics measure · loop back ↺ 01 Analysis discovery · ethnography known → unknown 02 Design wireframes · prototypes rapid feedback loops 03 Development staging tests · tags capture interactions 04 Testing larger sample sizes ↓ reduce risk 05 Deployment alpha / beta → prod real users · live 06 Maintenance baseline metrics measure · loop ↺

Methods change with the question, but the way I work doesn’t. Three things show up in almost everything I do.

Purposefully Pedantic

You can count on me to be the one asking questions, and to keep annoyingly asking until we know what we’re actually dealing with.

Validate the signal

If something important appears in the data, I test it from different angles until I'm confident it's showing what it appears to show — and not just what I wanted to see.

Stay until something moves

Research that stops at the deliverable is only half the job. I bring recommendations, stay in the conversation, and follow through.

Contact

Let’s talk.

If you’re working through a problem where the people, the complexity, and the decision really matter, I’d be glad to talk. Most of the work I’m proud of started that way.