defining our goals
Our goals were to provide a database of searchable treatment centers which allow any person to find the best treatment available for their unique situation. We already built the backbone the interactive map when we redesigned Addiction Center, so the now our focus could be spent fine-tuning what we've learned to make an even better experience for the users.
We also needed to create new branding for Rehab Spot that would achieve the same goals as Addiction Center, but separate itself apart.
- Create a New Brand
- Fill out Call Request forms
- Fuel Treatment Center affiliations
- Build Upon Interactive Map
creating the brand
The interactive map was the focal point of Rehab Spot, so the logo needed to convey a location-based message. And with the tagline, "Find Your Way to Recovery", I went in the direction of the familiar location icon. I also used a helping hand along with imagery of a house to expresses the message of comfort that could immediately let the user know that it's possible to find the right type of treatment as well as the right location of a center for their specific needs.
start with the content
Back in 1996, Bill Gates said that "Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting." A Content-first mindset can speed up production by nailing down your message instead of relying on your design to do the bulk of the work. I firmly believe design should complement the message, not the other way around. Content is ab-so-lutly the ruler of the product.
the wireframes
setting the mood
the final product
Home Page Mock ups
Detail Page Mock ups
